Tag Archives: design

3 Things To Say No To: Are you hunting antelope or field mice.

newt-gingrich-quote-lion-field-mice

 

Are you going after big game or are you starving yourself on the easy pickins. “Newt Gingrich was the one that originally came up with this question. A lion is more than capable of killing and eating field mice. The problem with this is the caloric energy required to catch a field mouse is more than the caloric content gained from eating the field mouse. If the lion would eat field mice all day, then it would eventually die of starvation. A lion needs to hunt big animals like antelopes to survive. It takes more time and energy to take down an antelope, but it offers a feast for the entire pride” (http://brandongaille.com/blogging-questions/).

When we start out we want the big game, but not sure how to get it, we go for the field mice every time. from my experience unless you are super blessed and lucky, this is how it has to start. I look at it as practice runs for the real race.

At some point though you have to stop or you will starve.

1: Stop waiting for them to come to you. Go out and find who you need to hunt. start at the top and work your way back. be sure this target is part of what will get you to your goals and serve you best in the long run.

2. Just cant give up the little guys? Hire someone to handle them with you. Just be sure what they bring in will cover the expense of payroll. I hired a draftsman to take on the little additions and remodels that come through, they more than cover his salary and now he can help me with the production work that goes into serving our larger clients more efficiently. And I have to say some of those field mice can become antelope.

3. At some point you will have to let those mice go and say “no, thank you” stick to the idea the those big fish are circling you now and you dont need any catfish muddying the waters.

 

Gorrilla Marketing For Designers

OK, so I am working on my next book, sheesh this is the hardest thing to do with a business, two kids in sports and a husband with whom I am in love with. What I do believe in though is that we can continue to produce great things even if at little bits at a time.

What I want to give you, my tribe, is an opportunity to learn form what I have accomplished. I will post as much here that I ma working on as possible to give you good content. This is not the edited version, this is strictly the draft version. I would appreciate any and all feed back so I can make changes for the final version.

 

Intro:

Life is so busy and being an Interior Designers life gets very hectic once you have passed the mark of running 4 projects at a time. I can only speak from my own experience, but what my experience has led to is a healthy success at being a small design firm. The principles I learned from being a professional artist for 17 years creating, marketing, making and selling pottery made me a diligent marketer and persistent creative. The super busy part comes in when you have a family of your own and now you are also dealing with the families of all of your clients as well. We are in a service industry, I would say anyone and everyone is in the service industry. I say this because no matter what, we all expect our experience to be pleasant and we look for someone to add value to what they are selling, no matter if it’s coffee, gas, a painter, or my lawn guy. Every day I expect to be treated with kindness, respect and have my concerns addressed. I have an amazing experience when those needs are met and then some.

In the vein of being too busy to possibly take the time to even read this little ditty, I would say it will be well worth the meager cost I ask of you in trade. I would tell you from experience the very precise things I did daily in the very beginning and what I continue to do throughout my week will be worth it to you; for me it was $8,000 the first year, $30,000 the second year, $60,000 the third year, $80,000 the fourth year and $116,000 the fifth year. How’s that for a five-year plan.

What I wish I had 20 some years ago starting as a creative building a small pottery business in my garage was someone to say “ok, if you do these 10 things you will see marked results in months, and if you keep doing them you will see marked results by the end of the second year.”

You will have 10 things that you do week in and week out that will grow your business. I can’t promise you that you will have the same results I had. I had a reputation as a creative in my community for years, so I already had credibility as a creative, I had trust from my clients already. If you practice these steps and work on your mindset you will grow your venture swiftly, you will beat your competition and give your clients an amazing experience because you know you are already capable of being a star.

It is important that you have a real grasp on what it takes to be a creative and an entrepreneur. From the time I was an artist I kept the attitude that I was a professional. What I do as a creative is not a hobby. As long as I took myself seriously so does everyone else. As a professional at anything you do you need to take seriously all aspects of your business. This is true from the designs you create to the value you bring  to your clients to your level of bookkeeping skills and especially to your marketing skills and planning. Marketing has to be high on your list of to-do’s daily. The actions I suggest you start taking here will undoubtedly work for you as long as you do them consistently. You may need to tweek them to work for you, your life style and your community.

A Reason to Stop … and Really Think….

wisdom

“According to an ancient legend, there was a time when ordinary people had access to all the knowledge of the gods. Yet time and again, they ignored this wisdom. One day, the gods grew tired of so freely giving a gift the people didn’t use, so they decided to hide this precious wisdom where only the most committed of seekers would discover it. They believed that if people had to work to find this wisdom, they would use it more carefully. One of the gods suggested that they bury it deep in the earth. No, the others said— too many people could easily dig down and find it. “Let’s put it in the deepest ocean,” suggested one of the gods, but that idea was also rejected. They knew that people would one day learn to dive and thus would find it too easily. One of the gods suggested hiding it on the highest mountaintop, but it was quickly agreed that people could climb mountains. Finally, one of the wisest gods suggested, “Let’s hide it deep inside the people themselves. They’ll never think to look in there.” And so it came to be— and so it continues today.”

And this is why it is part of my morning ritual to sit and think, to pray on what I have to do for the day, to get in touch with what God has put in my mind, and to open up the channel God share with me. I believe I will be transformed by the quieting of my mind

Gratitude: Think of something nice to say…

One of my habits I have cultivated over the last few years in the process of reinventing my work life, I wake up every morning and calibrate my day and my life. I keep a “Success Rhythm Matrix” where I track everything I want to be better at, learn, and grow. I think the one thing that makes the most impact on my life and more importantly, my attitude and ability to bring more into my life is my listing of what I am grateful for. Everyday I try to come up iwth 3 new things. I have filled up books with journaling through my adult life, but since I have started concentrating on only the positive aspects over the last ten years, I feel like I have found the gold at the end of the rainbow.
As we move in to the Holiday Season, I would just remind you of what my Momom always said to me, don’t say anything if you don’t have anything NICE to say. Not only will you think of nicer things to say, but when you are quiet, it will be that much  more evident of the strength of your character and convictions.
And now a challenge, please do one randomly nice thing today. Send a sweet note to anyone you have done business with, or just an old friend. Most of don’t expect anything in return.
Merry Happy hallo-giving-ikah-anzah-istmas