I just found this and wanted to share….
I just found this and wanted to share….
The image of the Zen philosopher is the monk up in the green, quiet hills, or in a beautiful temple on some rocky cliff. The Stoic, on the other hand, is the antithesis of this idea. The Stoic is the man in the marketplace, the merchant on a voyage, the senator in the Forum, the soldier at the front. In other words, they are like you.
Those jobs might not seem like one well-suited for “philosophy,” but they are. And so are you. For in even the most modern seeming professions, a Stoic is able to peace and clarity. For thousands of years, Stoicism has been a tool for the ordinary and the elite alive — from slaves to emperors — as they sought wisdom, strength and the ‘good life.’ It was philosophy designed for action — for doers — not for the classroom.
I do a lot of research on how to market my business. I know a guy who has a paver business. He told me something I never let go of. He said the truth of being in business is that we are all in the service industry, we just happen to be selling pavers. I would take this a step further that you keep the mindset of not just being a designer, but a business owner. You have to constantly be aware of the larger concept of owning a business.
There are the four P’s of marketing. I know this sounds boring, but you have to remember you are a business owner first who just happens to be blessed enough to do what you love. You are the first of the four P’s : Product, Price, Promotion and Placement. You are selling you. This will lead to your branding. What is your brand? What are you selling that about you that is any better than what the other 10 “designers” are selling. I will talk about this a little more, but you want to really take a moment here if haven’t already built one and create a mission statement for yourself. I want you to start this marketing journey and get a spiral notebook, this is going to be your “Marketing Dojo” book. You will make notes and plans and keep them all in one place. I have several of these. I have my daily notebook on my desk for phone calls and lists. I can always flip through and review what I may have missed at the end of a busy day. I have my website notebook, I build all of my own sites, yet another creative outlet. I have my book idea notebook, etc. My system for keeping the right thoughts in the right place. I realize I could do all of the in Evernote, but at some point I had to put the technology down and I feel when writing down my ideas it is more visceral for me to do it with the physical motion of hand writing.
You should already have one of these but I do recommend rewriting it once a year to get a grasp of where you want to go and who you want to be. You can start this by considering others you admire and what qualities they hold. Then think of who you are and what you think as being your ideal self. How do you treat people and what legacy do you want to leave? In business these need to apply as well as your personal life. In business, who so you admire and why? What qualities do they own that you would like to emulate? I don’t mean for you to think of what they have accomplished in a physical manner, like how big the firm is or what car do they drive. You need to think of the traits they exhibit and the principles they live by consistently to have gotten them what they do have. Don’t focus on the stuff, focus on the journey. The stuff will come if you are coming from the right place.
Then consider how you want your clients to remember you and talk about you after their project is done. The design will be wonderful, that goes without saying. Any designer can do that, we are trained for it. What other qualities do you have or service can you offer to your clients to make them thrilled to tell their friends about you and refer you to others? When you are thinking of this consider what your abilities are in and around your previous experience, what your other skills are. Clarify your aptitudes and turn them into your purpose. Then step away for a day, come back and refine your message. Print this out and hang it above your desk. Your mission statement is reminder of what you are really after and what goals need to be accomplished to get to that place of leaving an amazing legacy.
It’s January and time to re-read my favorite guide to life books. The list includes: The Success Principles; The Obstacle is the Way; The Compound Effect and a few spiritual guides.
Self awareness is a goal of mine. This year I’ll be asking for feedback to help me in my journey. I just ran across this little nugget in the Success Principles: “if one person tells you you’re a horse, they’re crazy. If three people tell you you’re a horse, there’s a conspiracy afoot. If ten people tell you you’re a horse, it’s time to buy a saddle.”
When I send out letters to clients to ask for feedback I will be looking for patterns. I’m going to make it a game with my family and see what comes back at me. I’m hoping to be a better mom, wife, designer and business owner.
Canfield suggests to ask “was this week a 1 or a 10?”, if it’s not a 10 there is a follow up question, “what would it take to make it a ten?”
It’s going to be a tough year of becoming g more self aware.
What makes a person creative? As human beings, of course, we are all endowed with the ability to create. But, what is the difference between that kind of “little c” creativity and the world-changing “big C” creativity that changes industries and leaves a legacy for generations to come?
In his decades-long study of creativity, management psychology expert Mihaly Csikszentmihalyi described what he called a “systems approach.” Since “creative” work tends to be subjective, he posited a model that included three systems:
In order to be considered creative (in the sense that it offers some kind of enduring work the world remembers), a work must satisfy all three of these areas. Here’s how it works: First, an individual must master his or her craft in a given domain (art, science, mathematics,etc.). Then, this person must offer the creative work to a field of influencers in that domain who are trusted experts. Finally, those gatekeepers must decide whether the work is worth being accepted into the domain as being authoritative.
That’s the systems approach to creativity. And as much as I initially winced at the word “gatekeepers” when considering what makes creative work succeed, once I started reading biographies of famous artists, scientists and musicians, Csikszentmihalyi’s theory made a lot of sense. Talent is only part of the equation. The rest is networking.
Uninspired days seem to be the longest for sure.
I am working through a Best Self Journal. Found it online wasting time on Instagram. Go figure.
It’s a guide to set up goals and 13 week schedule to work on them. I mostly like it because it gives me a level of accountability.
You set priorities for each day and at the end of the day you are accountable for how much you achieved. They encourage you to think positively. I like this because so much of my job is stressful and pretty high pressure.
Setting goals is key and going to work to get what needs to be done to attain those goals is a primary function.